{"id":75811,"date":"2026-05-19T18:51:56","date_gmt":"2026-05-19T18:51:56","guid":{"rendered":"https:\/\/loyals-caribbean.com\/consumentengedrag-verandert-wat-betekent-dit-voor-ons\/"},"modified":"2026-05-19T18:57:09","modified_gmt":"2026-05-19T18:57:09","slug":"consumer-behavior-is-changing","status":"publish","type":"post","link":"https:\/\/loyals-caribbean.com\/en\/consumer-behavior-is-changing\/","title":{"rendered":"Consumer behavior is changing. What does this mean for us?\u00a0\u00a0"},"content":{"rendered":"

Something is shifting in how people live, and\u00a0it’s\u00a0not the kind of change that makes headlines.\u00a0It’s\u00a0quieter than that. People are drinking less alcohol. Traveling more slowly. Spending more carefully and closer to home. None of this is a passing trend.\u00a0It’s\u00a0a new way of thinking about\u00a0what’s\u00a0worth our time, money, and attention.<\/span>\u00a0<\/span><\/p>\n

For a marketing agency working with big brands, that matters. A lot.<\/span>\u00a0<\/span><\/p>\n

Three\u00a0changes\u00a0worth\u00a0paying\u00a0attention\u00a0to<\/span><\/b>\u00a0<\/span><\/h3>\n

People are drinking less and loving it.<\/span><\/b>\u00a0Non-alcoholic beer, fancy sodas, alcohol-free spritzes. This whole category has\u00a0grown up. And\u00a0it’s\u00a0not just people who never drank.\u00a0It’s\u00a0people who still enjoy a glass of wine but are choosing it more carefully. They want the ritual, the taste, the\u00a0social side of a drink. They just\u00a0don’t\u00a0always want\u00a0the alcohol. For drinks brands, that means a “0.0” option\u00a0can’t\u00a0just be the same beer minus the buzz. It needs its own personality, its own reason to exist.<\/span>\u00a0<\/span><\/p>\n

Travel is slowing down.<\/span><\/b>\u00a0Fewer people want to tick off ten cities in two weeks. More are choosing one place and really getting to know it. They stay longer, eat where locals eat, learn\u00a0something while\u00a0they’re\u00a0there. They follow real travelers online rather than glossy ads, and they ask friends before they book. For hotels, airlines, and tourism brands, this changes everything. The old approach,\u00a0beautiful beach, beautiful pool, book now,\u00a0feels a bit empty next to someone who\u00a0actually wants\u00a0to understand a place they are visiting.\u00a0<\/span>\u00a0<\/span><\/p>\n

People are choosing small over big.<\/span><\/b>\u00a0Local shops, independent makers, second-hand finds. What used to be a\u00a0values\u00a0thing has become a regular shopping habit. People\u00a0aren’t\u00a0doing it to be virtuous.\u00a0They’re\u00a0doing it because the product is often better, the story is more interesting, and it feels good. This one is tricky for big brands, because being big used to be the whole selling point. Now, “big” can sometimes feel like a downside.\u00a0The challenge is making a large brand feel human,\u00a0like it\u00a0actually cares\u00a0about the places it operates in.<\/span>\u00a0<\/span><\/p>\n

So\u00a0what\u00a0does\u00a0this\u00a0mean for\u00a0marketing?<\/span><\/b>\u00a0<\/span><\/h3>\n

All three changes share something in common: people want less, but better. Fewer drinks, but better ones. Fewer trips, but deeper ones. Fewer purchases, but more meaningful ones.<\/span>\u00a0<\/span><\/p>\n

For us as marketers, that means a few things. We\u00a0can’t\u00a0rely on the same old audience boxes.\u00a0Today’s consumer\u00a0doesn’t\u00a0fit neatly into one. We\u00a0have to\u00a0earn attention\u00a0with\u00a0content people\u00a0actually want\u00a0to read or watch, not just throw ads in front of them. We need to invest in stories,\u00a0partnerships, and communities, not just clicks. And we need better ways to measure what’s working, because a single ad rarely closes the deal anymore. People take their time. They read. They watch. They talk to friends. Then they decide.<\/span>\u00a0<\/span><\/p>\n

How\u00a0we’re\u00a0thinking\u00a0about\u00a0it<\/span><\/b>\u00a0<\/span><\/h3>\n

None of this means big brands need to act small. It means they need to act real.\u00a0A global hotel chain can absolutely speak to the slow-travel crowd\u00a0as long as\u00a0the story starts with a real place and the people who\u00a0actually work\u00a0there.\u00a0A big beverage brand can absolutely lead\u00a0in\u00a0no-alcohol drinks\u00a0as long as\u00a0it understands that this isn’t a “diet version” of anything.\u00a0It’s\u00a0something new.<\/span>\u00a0<\/span><\/p>\n

The world is changing. The people we used to\u00a0market to\u00a0are not quite the same anymore. The good news is that\u00a0there’s\u00a0more\u00a0opportunity\u00a0here, not less. For the brands brave enough to listen, and the agencies willing to do the work.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Something is shifting in how people live, and\u00a0it’s\u00a0not the kind of change that makes headlines.\u00a0It’s\u00a0quieter than that. People are drinking…<\/p>\n","protected":false},"author":7,"featured_media":75809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-75811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"_links":{"self":[{"href":"https:\/\/loyals-caribbean.com\/en\/wp-json\/wp\/v2\/posts\/75811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loyals-caribbean.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loyals-caribbean.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loyals-caribbean.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/loyals-caribbean.com\/en\/wp-json\/wp\/v2\/comments?post=75811"}],"version-history":[{"count":2,"href":"https:\/\/loyals-caribbean.com\/en\/wp-json\/wp\/v2\/posts\/75811\/revisions"}],"predecessor-version":[{"id":75813,"href":"https:\/\/loyals-caribbean.com\/en\/wp-json\/wp\/v2\/posts\/75811\/revisions\/75813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loyals-caribbean.com\/en\/wp-json\/wp\/v2\/media\/75809"}],"wp:attachment":[{"href":"https:\/\/loyals-caribbean.com\/en\/wp-json\/wp\/v2\/media?parent=75811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loyals-caribbean.com\/en\/wp-json\/wp\/v2\/categories?post=75811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loyals-caribbean.com\/en\/wp-json\/wp\/v2\/tags?post=75811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}